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Getting Started

Getting Started as a Coach

FormLab is a platform that connects coaches with athletes seeking to improve their form. As a coach, you can:

  • Create subscription tiers with flexible pricing and limits
  • Record video feedback on athlete submissions
  • Communicate with your athletes through messaging
  • Manage session bookings
  • Receive payments directly through Stripe Connect

Creating Your Account

To get started on FormLab:

  1. Go to the FormLab homepage and click "Get Started" or "Become a Coach"
  2. Sign up with your email address
  3. During onboarding, select "Coach" as your role
  4. Choose your theme preference (light or dark mode)
  5. Complete the onboarding process

You'll be redirected to your coach dashboard where you can start setting up your profile and subscription tiers.

Setting Up Your Profile

Your profile is the first thing athletes see when considering subscribing to your coaching. To set it up:

  1. Navigate to "Profile" in the main navigation
  2. Add a profile photo (recommended 400x400px or larger)
  3. Write a compelling bio that highlights your experience and coaching philosophy
  4. Add your specialties (e.g., "Technique & Form", "Mental Game", "Competition Prep")
  5. Set your location so local athletes can find you
  6. Choose a custom URL for your public coach page (e.g., formlabapp.com/coach/your-name)

Tip: Your dashboard shows a profile completeness indicator. A complete profile (100%) helps you appear more professional and trustworthy to potential athletes.

Creating Subscription Tiers

Subscription tiers are the coaching plans you offer to athletes. To create your first tier:

  1. Go to "Subscriptions" in the main navigation
  2. Click "Add Tier" or "Create New Tier"
  3. Enter a name (e.g., "Basic Coaching", "Premium Package")
  4. Write a description explaining what's included
  5. Set the monthly price (can be $0 for free tiers)
  6. Set the video review limit per billing period (e.g., 4 videos per month)
  7. Optionally set a session limit for coaching sessions
  8. Toggle the tier active to make it available to athletes

Free vs. Paid Tiers:

  • Free tiers ($0/month) can be created immediately without connecting Stripe
  • Paid tiers require Stripe Connect to be set up before activation
  • You can create multiple tiers to serve different athlete needs

Connecting Stripe

To accept payments for paid subscription tiers, you'll need to connect your Stripe account:

  1. Go to "Subscriptions" in the main navigation
  2. Look for the Stripe Connect banner or button
  3. Click "Connect Stripe"
  4. Complete the Stripe onboarding process (you'll need business information, tax details, and bank account info)
  5. Return to FormLab once Stripe onboarding is complete

Once connected, you can activate paid tiers. Payments from athletes will go directly to your Stripe account.

Important: FormLab uses Stripe Connect Standard. This means you maintain full control of your Stripe account and customer relationships. FormLab charges a platform fee on each payment, and Stripe charges its own card-processing fee; the two are deducted separately. The current rates are published on the fee schedule.

Your Dashboard

Your dashboard is your coaching command center. Here's what you'll see:

  • Ready for Review: Videos waiting for your feedback, shown in FIFO order
  • Unread Messages: Quick access to athlete conversations
  • Upcoming Sessions: Sessions scheduled in the near future

Capacity & Subscriber Limits

FormLab includes a capacity system to help you manage how many athletes you coach. Once you've configured your coaching hours, a capacity meter shows whether you have open spots (green), are approaching full capacity (amber), or are at full capacity (red).

Tip: Configure your capacity in the Subscriptions settings. Set your weekly coaching hours and the system calculates your maximum subscriber capacity automatically.

Install the Mobile App

FormLab works as an installable app on your phone for quick access to your coaching queue:

  • Android: After signing in on mobile, you'll see an install prompt on your second visit. Tap "Install" to add FormLab to your home screen
  • iPhone/iPad (Safari): Tap the Share button (square with an arrow) in Safari's bottom toolbar, then tap "Add to Home Screen"

The installed app opens in full screen — great for recording video feedback on mobile. You can dismiss the prompt if you prefer using the browser.

Tip: Install FormLab on your phone to quickly check your video queue and respond to athletes on the go.

Getting Help

If you run into an issue or have a question, you can reach us directly from the app:

  • Click Contact Support in your profile menu (avatar dropdown) or in the mobile navigation menu
  • You can report bugs, ask questions, or suggest new features
  • See Contacting Support for details on submitting a ticket

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